Communication Across Cultures
- contentbyellak
- 6 days ago
- 2 min read
Addressing topics across cultures can be very difficult to get across because everyone has a different understanding of easy to approach sensitive topics.
Cross-Cultural Communication
“Cultures: Foreign and Domestic” goes into how cultural differences impact how to communicate health campaigns on a global scale. This campaign was done to address the AIDS pandemic in Africa.
Partnering with communicating leaders is one of the most effective ways to get messages across when in a cross-cultural communication campaign.
The article emphasizes that PR efforts when addressing AIDS in Africa must be focused on cross-cultural understanding, partnership, and ethical communication to be effective.
Transparency in Communication
The article "A Classic: Baby Formula Raises Questions" highlights how ineffective international communication and a lack of cultural sensitivity can lead to serious ethical and reputational issues for an organization.
Western companies, like Nestlé, failed to adapt their messaging to the realities of developing countries, promoting baby formula where a country may not have access to clean water is not a wise communication move.
When companies don't adjust the way they approach communication to countries, it can go downhill very quickly.
Cross-cultural PR requires understanding perceptions at the local level, values, and political climates to curate messages that connect with diverse people groups and to avoid any communication crisis.
Historical Context for Communication
Geoff Simpson's article "Remembering the Few" shares the importance of culturally sensitive communication methods in remembering major historical events.
Sharing the diverse backgrounds of the Battle of Britain pilots throughout the article, it focuses that effective cross-cultural PR must accurately and respectfully represent the various contributions of all participants so that there is inclusivity.
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